Shoes are an absolute passion for women of all ages and from all walks of life. It can be said that women’s obsession with shoes started with Cinderella and her magical glass slippers.
In ‘Pretty Woman‘, Julia Roberts wore high-heeled boots, which brought them into mainstream fashion instantly. Elvis sang of his “blue suede shoes” and Nancy Sinatra’s boots were” made for walking”.
Of course, it is necessary to buy shoes that are comfortable but it is the luxury shoes that today’s women crave for. Thanks to shoe designers like Jimmy Choo, finding the equivalent of Cinderella’s glass slipper is hardly an issue.
It’s the latest craze in Hollywood and almost every female celebrity owns a pair! (Or two or ten.) Jimmy Choo mania started because of one woman’s obsession.
She was so smitten with the designer than she personally hired him to design a pair. Tamara Mellon, accessories editor at British Vogue, owns a staggering 500 pairs of Jimmy Choo’s today.
Ultimate Shoe Man – Jimmy
A Hakka Chinese designer, Jimmy Choo is famous for his expensive, hand-made shoes and handbags. Among his many well-knows clients are Natalie Imbruglia, Hillary Swank, Sarah Jessica parker as well as the late Diana, Princess of Wales.
Born in Penang, Malaysia, he studied at Cordwainers’ Technical College (Now the London College of Fashion). Tamara Mellon partnered with Jimmy Choo to produce shoes on a large scale.
Its factories were sourced in Italy. Plans were made to establish the first Jimmy Choo boutique and develop the wholesale business throughout the fashion capitals of the world.
Coming from a family of shoemakers, he created his first shoe at the age of 11 and is now considered to be one of the top shoe designers in the world.
The Jimmy Choo phenomenon is far more global than local, with over twenty independent shops worldwide. His shoes echo status, feminity and fashion. Women all over Europe are absolutely fascinated by his collection.
Red Carpet dream
A shoes sole purpose is to protect your feet, so why have women complicated footwear over time? What makes these impractical, uncomfortable, scandalous sandal’s so popular?
The simple fact that every Hollywood celebrity loves them and flaunts them at events like the Oscars has lent Jimmy Choo the reputation of fashion footwear maestro that he is today.
Jimmy Choo’s shoes are regularly featured in fashion magazines such as Vogue, Grazia, Cosmopolitan and its prices are nothing to sneeze at either.
Each hand-made pair is treated as a priceless jewel. For this reason, ever woman wants to get her hands on pair of these extravagant beauties.
‘Shoe’ me your true colours
It is believed that people perceive people by the shoes they wear. One can tell a lot about a person by their choice of shoe. Superficially, you can gain a sense of a person’s economic status and social status. A lot can be discovered about a person from their shoes.
Their confidence, their personality, their true style or how much the person is willing to shell out for a particular brand or style.
For example, some women are fond of flat heels; others collect ballet slippers while some can never look beyond a pair of classy red stilettos.
Women who wear towering heels are perceived to be egocentric and love the attention.
Such women are considered to be social, out going and friendly. Women who wear ballet flats or sneakers are perceived as active and comfortable in their own skin.
The flip-flop kinds are viewed as mellow and grounded. They are considered down-to-earth and in touch with reality.
Those who are a split between ballet flats and stiletto’s are reserved and have a sensitive side to them.
Canned heat in the heels
Men can never understand women’s obsession with shoes as they buy shoes for practical purposes. If the shoe fits well and is comfortable to walk in, it will be purchased instantly.
Women, on the other hand, like to indulge themselves and celebrate their womanhood with a pair of attractive, expensive shoes.
Jimmy Choo’s collection has a variety of footwear ranging from classy flats to Swarovski-studded stilettos to simple flip-flops to high-maintenance, ramp boots to bridal shoes.
Although, gorgeously stunning, these little beast’s cost a bomb ranging anywhere between £200 to £4000.
Practicality, of course, goes out of the window when it comes to owning a fabulous pair of Jimmy Choo’s. However the effect it has on women, is priceless.
Brands like Topshop or Russell and Bromley may offer a wide range of shoes but nothing can be compared to the incredible darlings offered by Jimmy Choo.
Before you sell your soul to the Devil, know that you’re paying for the tag and not the shoe. You will probably get the same shoe at the local shop at half the price. Yes, it will make a great shoe but just not a Jimmy Choo.